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Innovation for more customer convenience: and MSD launch a unique reminder service for pet owners

Hamburg, June 2019. Complete preventive care with just a few clicks - the ordering platform, in cooperation with the pharmaceutical company MSD Tiergesundheit, is now taking care of this. For example, veterinarians can present the free e-mail service from to interested pet owners. With the help of the new function, they are reminded of defined medication intake - for consistent medical protection of their animals. At the same time, the practices benefit from continuous customer loyalty and an increase in profits through further sales and practice visits. A win-win relationship for everyone involved. 

It's very quick and uncomplicated: Veterinarians can now inform their customers about a unique service. Simply enter the respective data of the animal patients at the request of the enter and select the product and reminder period - and any medical provision gaps and time-consuming ordering processes are a thing of the past. 


A new service to the front door 

Thanks to the function, customers are reminded by e-mail of the administration of regularly required medication, including dosage and administration cycle. Afterwards, pet owners can - depending on their preference - have the prescribed medication conveniently delivered to their home via a cooperation pharmacy after submitting the prescription or pick it up in the practice. 


The innovative service is already well received in the market: "We are very pleased with the positive feedback on our new reminder service - a convenient solution with which we want to revolutionize the veterinary market a little further together with the veterinarians," say the two Heilands -brothers and Dr. Sure, Managing Director MSD Animal Health. 


A plus for sales and customer loyalty

Practices that decide to recommend the new service benefit from numerous other advantages in addition to increased adherence to therapy. In this way, the cooperating physicians have the chance to increase the profit of their practice by receiving remuneration for the administrative support of the service. At the same time, they benefit from an intensified customer relationship as well as from more practice visits and corresponding sales. In addition, the veterinarians save time with ordering, warehouse logistics, isolation and billing.

With the new concept, the veterinary portal and the pharmaceutical company are using a convenient, time-saving digital solution that is in great demand and is unique on the market. 


About is the Hamburg-based veterinary platform founded in November 2016. The portal revolutionizes everyday practice and enables veterinarians to run their practice more efficiently and conveniently. On the platform, over 50,000 veterinary products can be purchased directly from the manufacturer in just a few minutes and with just a few clicks. Order analyzes help users to benefit optimally from the graduated discounts of the companies. Selected products can also be subscribed to. Furthermore, veterinarians can recommend the free reminder service from to their pet owners. With the help of the e-mail function, they are regularly reminded of defined medication intake. With the help of the service, veterinarians are given the opportunity to increase the profits of their practice and at the same time intensify their customer contact. In this way, veterinarians and their teams are relieved by the simplification and acceleration of practice processes and benefit from significant savings in time, effort and increased profitability. has been cooperating with the BfT (Federal Association for Animal Health e.V.) since mid-2017 and already has over 3,500 platform users. 

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