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Hand in hand for even more service: The veterinary portal is now cooperating with leading pharmaceutical manufacturers
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Managing director S. Schüller and chairman J. Hannemann of the Federal Association for Animal Health e. V. (BfT) and other representatives of BfT member companies, In the foreground: Jaan and Claas Heiland (Heiland GmbH)

Hamburg, July 2018. The free ordering platform has been revolutionizing the veterinary market with its innovative range of services since autumn 2016. In this way, reduces the previously time-consuming ordering processes from several manufacturers and bundles them with their portal on a single website. The reason for this unique service is the portal's direct connection to the IT systems of the leading pharmaceutical manufacturers in the industry. In addition to manufacturers such as Zoetis, MSD, Virbac, Vetoquinol, LIVISTO or Elanco, the Federal Association for Animal Health e. V. (BfT) has many advantages in one joint ordering service.


What previously had to be done in a time-consuming and complicated manner via telephone, fax and e-mail can now be done very simply with a click on – and in a matter of seconds. With the help of the veterinary portal, veterinarians benefit from a unique service for the largest direct online offer. In this way, they can access the daily updated range of products from the various suppliers, which the portal offers with a single, comprehensive search function and also shows the availability of the products. All orders placed are forwarded directly to the respective provider via, whereby the individually negotiated discounts and usual delivery times of each practice remain unchanged.


conviction on both sides

Pharmaceutical manufacturers who are already involved also see many advantages in the joint ordering platform - such as higher customer satisfaction thanks to a more comprehensive range of services, synergies through joint IT development and fewer returns thanks to the lower error rate when accepting orders. In addition, the manufacturers are already working together with the portal in a spirit of trust: “We are very pleased to support a young company with a background of long tradition in the veterinary market. The impulses that the Heiland brothers give in the industry will benefit all of us - and especially our veterinarians," says Dr. medical vet Anton Renz (Zoetis).

The founders Jaan and Claas Heiland are convinced of their innovative range of services and have put their vision for a simple and efficient ordering process into practice:

“The development that we will be going through with in the next few years will continue to revolutionize everyday practice for veterinarians in Germany. Together with our veterinarians, we are rethinking the entire day-to-day practice and want to get the most out of relieving the practice staff.”


They entered the market at the end of 2016 with the free ordering platform and already have over 2,000 users who benefit from the innovative service. Via, veterinarians can choose from over 10,000 veterinary products from the leading suppliers and purchase them directly from the manufacturer with just a few clicks, thus saving valuable time compared to individual orders.


Common ways for more service

In 2017, the BfT initiated an analysis for an independent ordering platform for veterinary supplies and, after several tests - on topics such as data security, ease of use and integration options for manufacturers - rated positively.

About is the free online ordering platform for veterinary supplies founded in November 2016 and based in Hamburg. The portal revolutionizes the ordering process for practice supplies and enables veterinarians to purchase veterinary products in just a few minutes directly from the wholesaler or directly from the manufacturer with just a few clicks. This means that users can easily and individually put together the products they need from over 10,000 products from leading suppliers. By simplifying and accelerating the ordering process, veterinarians and practice teams are relieved considerably and benefit from significant savings in time and effort. has been cooperating with the BfT (Federal Association for Animal Health e.V.) since mid-2017 and already has over 2,000 platform users. is financed by agency commissions for manufacturers and is therefore 100 percent free of charge for veterinarians. The platform is aimed exclusively at veterinarians and their practices, which is why the information is checked for every customer registration in order to prevent misuse by unauthorized persons. Shipping and invoicing are handled by the respective supplier as usual.

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